Jimmy Epperson's Digital Resume





Jimmy's Visual Resume

Meets a Press Secretary
— 2000 —

I licked envelopes as an intern at the Oklahoma State Capitol.

I asked Press Secretary for the President Pro Tempore of the Oklahoma State Senate Paul Sund how to create messages and communication for others. “Learn to write well and tell good stories,” Sund said.



University of Central Oklahoma

Journalism Degree
2001 - 2003

My professor said I had a "fire in the belly." I think that meant that I work hard. Studying journalism, I learned the elements of the news, what makes a story tick, and how to write on deadline.

• Senior writer for the student newspaper

• Internship at a local newspaper where I worked for pizza slices before graduating.



Reporter at Various Papers

2001-2005

• Editor of Cushing Daily Citizen
• Writer for Marathon Free Press
• Lead designer and reporter for the Edmond Sun
• Night-Cop-Reporter for The Oklahoman



Learns Public Affairs

Public Strategies
Austin, Texas
2005-2008

I learned that you must consider your audience when crafting a message and creating a campaign. Actually, in the world of public affairs, you need real data about public perception and opinions when communicating.

• Worked with my hero Mark Mckinnon.
• Worked in the communications War Room for the biggest leveraged buyout in history.



Learns Public Relations

Fleishman Hillard
Dallas, Texas
2009 - 2011

Working at Fleishman Hillard, I learned that public relations is building relationships and leaning on those relationships. Relationship building is critical for success.

• First regional lead to gain TV news coverage about small businesses using mobile applications.
• Learned how PR firms operate inside and out.
•Worked on various campaigns.



Learns Internal & Executive Communications

AT&T
Dallas, Texas
2011 - 2014

I was hired by the client and began doing executive and internal communications for Human Resources and Big Data.

On a quest to learn more, I began consulting every middle manager in the company that would let me. Soon, I had so many people coming to me for help, I could not keep up with my day job. To supply the demand, I created a process that got to clarity more quickly. I asked the same questions repeatedly. And repeatedly, middle managers left with a clear message.

Soon I had executives coming to me, too. While doing this, I created the process into an application called Points on Paper. At the end of the process and brainstorms, you would push a button, and you’d see an organized message map to guide you through whatever communication you might have.



Starts Consulting Business

Clear Points Meassaging
Dallas, Texas
2014 - Present

At that time, the startup craze was in full swing. I quit my great AT&T job with the naive goal of selling my application and making a living.

I quickly learned that being a consultant meant that I had to fit my skills to my customer’s problems and wants, no matter what they were. Here are some highlights of my accomplishments:s

• Worked as a blogger and content creator for a CRM company in Dallas and increased the company’s traffic by ten times. This is where I learned SEO.

• Helped dozens of veterans in a startup incubator called Honor Courage Commitment write their pitch and clarify their scope.

• Consulted many middle managers looking for additional work or needing basic communication help.



5 Years Later, Consults Facebook

Facebook
Palo Alto, CA
2019 - Present

After working continuously, I signed a contract with Facebook.

I created communication training based on Points on Paper so data scientists and engineers at Facebook could better influence their business partners. Trained 600 employees in six months with a 90+% approval rating. The training is still running and more than 2,500 employees have been trained in total.

I am still contracting with Facebook's Learning and Development Executive in Office of CMO to create and execute communication strategy for Marketing, Analytics and Diversity Equity Inclusion team.



A Project that has Meaning

Burning Tree Programs
Dallas, Texas
2020 - Present

During the pandemic, I started working for an ethical drug treatment center. Two of my family members went to this treatment center and are still sober.

The family-owned business was being taken advantage of by a marketing company and needed a different direction.

I agreed to help them. When the pandemic hit, I went on full-time while also working for Facebook. I increased their conversions, blog traffic and calls to the admissions line. They recently promoted me to Chief Communications Officer, where I oversee all communication and create content.

Looking to Lead a Communications Team

My goal is to find a work environment that is open, safe and diverse. I want to lead a communications team, or parts of a team, and help push the business forward.



Key Accomplishments

My experience has given me a well-rounded education in various marketing and communication roles.

Newswriting
and PR
Newspapers – Became editor of the Cushing Daily Citizen at the age of 24. Senior writer position at the college newspaper. Night cop reporter for the Oklahoman.

Burning Tree Programs – Hired and consulted a public relations agency to create a digital marketing campaign with low-cost conversion rates. The facility had its first-ever waitlist because of our campaign.

Public Strategies – Created breifing books, one pagers, marketing fliers in the communications War Room for the biggest leveraged buyout in history.
Digital
Storytelling
Big Data Entrepreneurs – Created marketing materials, sales presentations and key messages for retail data products and services that led to $300K+ in sales.

Burning Tree Programs – Developed Facebook video series that gained more than 12,000 views and nearly 300 post reactions. Wrote more than 100 blog articles and gained SEO presence and received thousands of landing page visits and hundreds of conversions.

HingePoint – Procore Partnership: Helped create partnership with leading construction software company. Set up B2B relationship through marketing channels: conference marketing, SEO, and content.

Internal and External Comms
Facebook – Created communication training so data scientists and engineers at Facebook could better influence their business partners. Trained 600 employees in six months with a 90+% approval rating. Trained more than 2,500 employees in total.

Facebook – Craft, design, develop, and execute communication plans, speeches, emails, and posts for the Marketing Analytics executive.

AT&T – Created communications strategy and messaging for a $2M internship program at AT&T, which was the highest rated internship program in the company.

Brand
Messaging
HCC – Developed key messages in Honor Courage Commitment’s fellowship program. Developed messages and value propositions for over 40 businesses.

Points on Paper – Created a brainstorming app that developed key messages on a communication topic. Had hundreds of signups that led to many customers.

Clients Across the World – Create clear concise messages for college students looking for a job, middle managers, entrepreneurs, executives, CEOs, and everyone in between across the world.



Contact Jimmy

jimmyepp@icloud.com

(972) 665-6554

 Schedule a meeting:
https://calendly.com/clear-points/